Social Media Manager

JOB DESCRIPTION:

Bark & Birch is a hyper-growth startup company that is on a journey to become the number one global dog services company. We train between 200 – 300 dogs per month, run doggy daycares, grooming vans, manufacture our own products and operate dog rescue centres whilst in the process of opening up vegan dog food & pet insurance departments. We are also getting ready for our investment round.

We currently have an exciting opportunity for a Social Media Manager to join the team and come on board during this period of rapid growth. As the social media manager, you will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

WHAT WE’RE LOOKING FOR IN YOU:

Must be able to travel to various locations to collect content from Dog Trainers

Your responsibilities will include:

  • Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
  • Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management
  • Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies
  • Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
  • Reports progress to senior marketing management
  • Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
  • Researches and monitors activity of company competitors
  • Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages

Qualifications/Requirements 

  • Proven work experience as a Social media manager
  • Hands on experience in content management
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Familiarity with web design
  • Excellent communication skills
  • Analytical and multitasking skills
  • BSc degree in Marketing or relevant field

WHAT WE CAN OFFER YOU:

  • Be part of a company that is rapidly expanding into new areas
  • Huge opportunity to development this role and make it your own
  • Full-time position with an immediate start available
  • Work hard – play hard environment
  • Free access to hundreds of courses via Udemy
  • Working with a fun team and report directly to the Marketing Manager and CEO who has a long track record of building hyper-growth teams and companies
  • Ability to work from home
Bark and Birch is an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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