SEO Executive


Bark & Birch is a hyper-growth startup company that is on a journey to become the number one
global dog services company.

We currently train between 300 – 400 dogs per month, run doggy daycares, grooming vans,
manufacture our own products and operate dog rescue centres whilst in the process of opening
up vegan dog food & pet insurance departments. We are also getting ready for our investment

We operate nationwide in the UK, Ireland and Portugal and are expanding into the US in 2021.
We are looking for the right candidate to work remotely in this position.


About this opportunity:

You will be joining our marketing team and be in charge of developing and improving our SEO strategy for our different websites.

  • Manage on-site SEO to increase the traffic on our website and its organic ranking.
  • Create technical audits and analysis to optimize dynamic-generated web pages performance both desktop and mobile
  • Execute and enhance organic search strategies to increase the traffic on our website and its organic ranking while working towards our sales targets.
  • Develop, implement and optimise on-site content and write articles for our blog
  • Perform regular keyword and keyphrase analysis.
  • Perform of-page optimization and work to increase our site’s popularity, relevance, trustworthiness and authority.
  • Implement local SEO campaigns.
  • Perform regular technical site audits and make recommendations.
  • Identify market trends and perform detailed keyword research to ensure the websites are optimised correctly.
  • Identify opportunities for the website through detailed analysis of website performance (rankings traffic and on-page engagement).
  • Ensure all SEO requirements are met for new pages, user experiences, and websites.
  • Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
  • Write original content for webpages – tailored for the target audience
  • Make technical recommendations to developers
  • Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
  • program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors
  • Engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
  • Use social media to distribute content and encourage more external sites to link to your content – giving you more authority

The chosen candidate will have:

  • Exceptional understanding of on- and off-page SEO
  • Have proven SEO experience with understanding of other marketing channels such as: PPC, Paid Social and Display.
  • High level of competence in analysing data in order to monitor website performance and make recommendations.
  • Experience of tools such as Screaming Frog, SEMrush, Google Analytics, Google Search Console, keyword performance tracking software.


  • Minimum of 5 years of experience in SEO
  • Working knowledge of search engine optimization practices, ranking factors & core web vitals
  • In-dept. experience working with enterprise-level SEM platforms and SEO specific audit tools
  • Ideally previous HubSpot experience
  • Comfortable with multi-regional and languages websites and international SEO requirements
  • Good Excel knowledge for SEO technical audits and on-page analysis reporting.
  • Ability to think creatively and strategically
  • Excellent verbal and written communication skills in English
  • Strong organizational, time management, and analytical skills
  • Ability to work within a team and independently.
  • Will be English Proficient (mandatory);
  • Data driven mind and Proficient in excel;
  • Knowledge of mobile best practices
  • Flexible working hours


  • Be part of a company that is rapidly expanding into new areas
  • Huge opportunity to development this role and make it your own
  • Full-time position with an immediate start available
  • Work hard – play hard environment
  • Free access to hundreds of courses via Udemy
  • Working with a fun team and report directly to the Marketing Manager and CEO who has a long track record of building hyper-growth teams and companies
  • Ability to work from home
Bark and Birch is an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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